A cookie is a small file containing certain pieces of information that a website creates when you visit the site. It can track how and when you use a site, which site you visited immediately before, and it can store that information about your computer. Cookies cannot be used to run programs or deliver viruses to your computer.
This feature is based on Display Advertising (e.g., Google Analytics Demographics and Interest Reporting). Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customise Google Display Network ads.
This data is used to provide better services and more relevant content to our users based on demographic and interest data. You can opt out of this feature by downloading the Google Analytics Opt Out browser add-on.
Use of site visit data
The University of Melbourne website collects site visit data as identified above to better understand general user trends at an aggregate level and improve web performance, web services, and website maintenance.
To the extent that site visit data could make you identifiable, the University of Melbourne will not attempt to identify individuals from the records the server automatically generates, unless required to do so as part of an internal investigation or for another law enforcement-related purpose, and then, only in compliance with the Privacy and Data Protection Act.
The University of Melbourne may also use site visit information for security audits to protect against threats from hackers, and for other law enforcement and security purposes.
Disclosure of site visit data
The University of Melbourne will not disclose the personal information collected as part of your site visit to a third party without your consent, unless we are required or authorised to do so by law or other regulation. In the event of an investigation into suspected unlawful or improper activity, a law enforcement agency or government agency may exercise its legal authority to inspect the web server’s records (e.g. in relation to hacking or abusive messages).